Lately, I spent a lot of time thinking and contemplating about what an impact new technology has done in my life and this generation in terms of sharing the "good news" or the" Love of God" in the virtual space. I also thought about how my time, habits and everyday rituals has changed dramatically over the years because spending hours in my iMac and Mac laptop (Mac talaga noh, hehe) whether I’d effectively communicated my ideas to friends and family – guess I’ll find out soon enough. Anyway, Marshall McLuhan became famous with the publication of Understanding Media, in which he states right at the beginning that a medium is "any extension of ourselves”, or most importantly, he defines media as technological extensions of the body. He passed away in 1980, but maybe he had a vision or imagined this 21st century with our laptops and iPhones, Blackberry etc, “technological extensions” texting, IM-ing, emailing, Facebook-ing, Twitter-ing.
Through social networking programs such as Facebook, Friendster and Twitter, we can now connect, interact and know the details of each other’s lives like never before. This will give your teens an avenue to connect with their peers and also allow you to know your young people. Better still, by allowing them to know some of the daily activities of your life, your thoughts, hobbies and interests, it will let them know you better.
“These are the things that make you the man that leads your church. They’re the windows into your personality that perhaps stay shuttered when you’re teaching the Bible. Sometimes your people need to look in—not all the way in, and not into every room—but your people need some access to you as a person.
… It will give you access to your people’s minds and hearts in a unique way by giving them a chance to know you as a well-rounded person. You will no longer be only a preacher and a teacher, but also a guy who had a hard time putting together a swing-set for his kids last weekend. People will open up for you as you open up like this for them. Letting people catch an honest glimpse of your life will add authenticity to your teaching and depth to your ministry.”
Mr. Piper
The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
Marshall McLuhan
Marshall McLuhan

